Case Study: Google Adwords – Thomas Roofing

Case Study: Google Adwords – Thomas Roofing

We took inbound search leads from 0 to 9 per week in under 3 months.

Marketing Challenge

Get the phone ringing and generate website contact form leads from local online searches.


We created a highly targeted Google Adwords campaign as well as a marketing-driven landing page with full Adwords and CallRail lead tracking. Our team continuously monitored what keywords and search phrases were driving traffic to the landing pages. From there we aligned the landing pages to convert traffic into leads from optimized search terms. Once the campaign had momentum we simply tracked calls and submissions and tweaked keywords and the landing pages as we saw fit.


    • Increased qualified roofing leads from 0 to 9 per week in 3 months.
    • Reduced their average cost per lead from $48 to $24 per lead
    • On track to generate 468 new leads per year

Tools We Used

  • Adwords
  • Unbounce Landing Pages
  • Callrail Phone Call Tracking

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